Lisa Harden-Stone, MBA
Digital Marketing Manager | Graphic Artist | Web Designer | Photographer
I'm a Digital Marketing Manager, Graphic Artist, Web Designer, & Photographer
My Recommendations
My Education
Masters of Business Administration in Marketing
Western International University
Phoenix, AZ | October 2011
Relevant Coursework: Marketing Research, International Marketing, Supply Chain Management, Buyer Behavior & Sales Promotion, and E-Commerce MarketingBachelor of Arts in Commercial & Advertising Imaging
Brooks Institute
Santa Barbara, CA| April 2008
Relevant Coursework: Studio and On-location Lighting, Digital Imaging, Advertising, HTML Web Design, Graphic Design, Color Management, and Marketing Business.
My Experience
Digital Marketing Manager
AstroNova, Inc. | West Warwick, RI | Sept. 2018 - present
- Collaborate with Marketing Team to globally manage all aspects of digital marketing operations
- Manage a small team of employees
- Execute inbound marketing strategies to build brand awareness, educate customers, and generate qualified leads utilizing relevant digital content
- Stay up-to-date on new digital marketing tools and implement best practices within the company
- Develop a global plan for website optimization to increase web traffic
- Manage website creation and maintenance with our webmaster for all AstroNova sites, including vendor and dealer sites
- Generate reports with key metrics on digital marketing initiative's performance, including Google
- Analytics, paid search, SEO, SEM, etc.
- Organize and execute email campaign strategies (via NetSuite/CRM tools) including promotions, automations, trigger responses, post-purchase drip campaigns, re-engagement campaigns, and newsletters
- Create A/B tests, track, and report on digital marketing campaigns
- Understand target audiences and acquire prospect listings
- Optimize lead scoring strategy
- Manage social media marketing strategies including profile optimization and display advertising
- Establish online trust by optimizing Google, Facebook, and other appropriate reviews
- Share partnership content to elevate our social media presence with industry partners, media contacts, reps/dealers, and industry content hubs
- Digitally promote events, such as trade shows (pre, during, and post show), and webinars, globally
- Coordinate marketing into other avenues, such as direct mail, to cost-effectively share consistent messaging in support of comprehensive campaigns
- Communicate with Marketing Team and other business leaders to understand business needs, recommend, and apply new digital marketing initiates and report results
Marketing Production Specialist
CVD Equipment Corporation | Central Islip, NY | March 2015 - Aug. 2018
- Maintain, design, and update content on multiple websites
- Maintain SEO metadata, keywording, and reporting
- Maintain and optimize Google AdWords campaigns
- Monitor website traffic and reports using Google Analytics
- Maintain website data and diagnostics with Google Webmaster Tools
- Visualize complex concepts and communicate them through illustration and graphic design
- Design print and digital literature, promotional, and advertisement materials using Adobe® CC InDesign, Illustrator, and Photoshop
- Produce and design graphics, product decals, logos, document templates, banners, posters, brochures, emails, etc
- Design and distribute press releases and email blasts using Constant Contact
- Track lead generation, all ad campaigns, and ROI using Salesforce
- The Salesforce administrator and team liaison and hold the Mountaineer Rank and 30 badges in Trailhead.
- Photograph products for website and print literature and adverts
- Produce enhanced and modify photographs for print and production
- Organize and maintain a library of design work, templates, logos, print materials, and photos
- Organize, maintain, and track tasks and projects
- Create, update, and track corporate social media content
Marketing Communications Specialist
Sage Parts Plus, Inc. | Melville, NY | April 2013 - Feb. 2015
- Met with sales and marketing staff to discuss communication requirements
- Created, designed, and reviewed product literature
- Created and designed product packaging and branding
- Researched, wrote, and developed concepts for marketing materials, website, and trade show graphics
- Developed and coordinated media packages including letters and brochures
- Developed direct marketing programs and monitor roll-out of all campaigns
- Developed, design, and coordinated all campaign advertising on all media levels
- Created, designed, and scheduled all email marketing campaigns
- Photographed and edited product images for print and website marketing purposes
Marketing Creative Director
Technical Tattoo Supply | West Babylon, NY | April 2010 - April 2013
- Designed product packaging, advertisements, point-of-purchase, and flyers
- Photographed products for print catalogue and the online store
- Designed and managed email marketing campaigns
- Administered website and e-commerce
My Skills
HTML/CSS
Wordpress
Adobe® Photoshop
Adobe® InDesign
Adobe® Illustrator
Adobe® Acrobat
Microsoft® Office
Salesforce
Pardot
Hubspot