Lisa Harden, MBA

Masters of Business Administration in Marketing

Western International University
Phoenix, AZ | October 2011
Relevant Coursework: Marketing Research, International Marketing, Supply Chain Management, Buyer Behavior & Sales Promotion, and E-Commerce Marketing

Bachelor of Arts in Commercial & Advertising Imaging

Brooks Institute
Santa Barbara, CA| April 2008
Relevant Coursework: Studio and On-location Lighting, Digital Imaging, Advertising, HTML Web Design, Graphic Design, Color Management, and Marketing Business.

Digital Marketing Manager

AstroNova, Inc. | West Warwick, RI | Sept. 2018 - present

• Collaborate with Marketing Team to globally manage all aspects of digital marketing operations
• Manage a small team of employees
• Execute inbound marketing strategies to build brand awareness, educate customers, and generate qualified leads utilizing relevant digital content
• Stay up-to-date on new digital marketing tools and implement best practices within the company
• Develop a global plan for website optimization to increase web traffic
• Manage website creation and maintenance with our webmaster for all AstroNova sites, including vendor and dealer sites
• Generate reports with key metrics on digital marketing initiative's performance, including Google
• Analytics, paid search, SEO, SEM, etc.
• Organize and execute email campaign strategies (via NetSuite/CRM tools) including promotions, automations, trigger responses, post-purchase drip campaigns, re-engagement campaigns, and newsletters
• Create A/B tests, track, and report on digital marketing campaigns
• Understand target audiences and acquire prospect listings
• Optimize lead scoring strategy
• Manage social media marketing strategies including profile optimization and display advertising
• Establish online trust by optimizing Google, Facebook, and other appropriate reviews
• Share partnership content to elevate our social media presence with industry partners, media contacts, reps/dealers, and industry content hubs
• Digitally promote events, such as trade shows (pre, during, and post show), and webinars, globally
• Coordinate marketing into other avenues, such as direct mail, to cost-effectively share consistent messaging in support of comprehensive campaigns
• Communicate with Marketing Team and other business leaders to understand business needs, recommend, and apply new digital marketing initiates and report results

Marketing Production Specialist

CVD Equipment Corporation | Central Islip, NY | March 2015 - Aug. 2018

• Maintain, design, and update content on multiple websites
• Maintain SEO metadata, keywording, and reporting
• Maintain and optimize Google AdWords campaigns
• Monitor website traffic and reports using Google Analytics
• Maintain website data and diagnostics with Google Webmaster Tools
• Visualize complex concepts and communicate them through illustration and graphic design
• Design print and digital literature, promotional, and advertisement materials using Adobe® CC InDesign, Illustrator, and Photoshop
• Produce and design graphics, product decals, logos, document templates, banners, posters, brochures, emails, etc
• Design and distribute press releases and email blasts using Constant Contact
• Track lead generation, all ad campaigns, and ROI using Salesforce
• The Salesforce administrator and team liaison and hold the Mountaineer Rank and 30 badges in Trailhead.
• Photograph products for website and print literature and adverts
• Produce enhanced and modify photographs for print and production
• Organize and maintain a library of design work, templates, logos, print materials, and photos
• Organize, maintain, and track tasks and projects
• Create, update, and track corporate social media content

Marketing Communications Specialist

Sage Parts Plus, Inc. | Melville, NY | April 2013 - Feb. 2015

• Met with sales and marketing staff to discuss communication requirements
• Created, designed, and reviewed product literature
• Created and designed product packaging and branding
• Researched, wrote, and developed concepts for marketing materials, website, and trade show graphics
• Developed and coordinated media packages including letters and brochures
• Developed direct marketing programs and monitor roll-out of all campaigns
• Developed, design, and coordinated all campaign advertising on all media levels
• Created, designed, and scheduled all email marketing campaigns
• Photographed and edited product images for print and website marketing purposes

Marketing Creative Director

Technical Tattoo Supply | West Babylon, NY | April 2010 - April 2013

• Designed product packaging, advertisements, point-of-purchase, and flyers
• Photographed products for print catalogue and the online store
• Designed and managed email marketing campaigns
• Administered website and e-commerce